PR & Marketing Manager

Are you a seasoned marketing professional with a strong PR background? Do you have a knack for crafting compelling narratives, connecting with media outlets, and leveraging different platforms for brand awareness? If you're a driven, innovative thinker with a passion for wellness and self-development, we'd love to meet you!

At The Head Plan, we're on a mission to empower individuals to transform their lives through our unique range of products and The Head Plan Community. As we continue our global expansion, we're seeking a PR & Marketing Manager who can bring fresh ideas, spearhead our PR and marketing strategies, and execute our ambitious growth plans.

As our PR & Marketing Manager, your core responsibility will be to create, communicate, and implement our PR and marketing strategy across diverse channels, ensuring it's in line with our brand ethos. A structured, clear, and consistent approach is crucial, with activities and timelines transparently communicated.

You'll take the lead on our combined PR & marketing strategy, focusing on media outreach, influencer collaborations, marketing activations, press releases, agency interaction, and product launches. We're looking for candidates who can discern the unique nuances of different social media channels and can work with the team to execute a PR and marketing strategy that elevates our brand.

Ideal Candidate:

  • Is a self-motivated professional with solid experience in PR, marketing, and e-commerce.
  • Has a strong PR background, with experience in outreach to media, has existing relationships with medai, expertise in crafting press releases, and agency interaction.
  • Understands different social media channels and knows how to leverage their unique strengths.
  • Keeps abreast of the latest trends in PR and marketing.
  • Communicates clearly, motivates a team, and builds strong PR relationships.


  • Develop and execute comprehensive marketing and PR plans.
  • Lead marketing activations across all channels, with an emphasis on social media.
  • Direct PR campaigns, creating compelling press releases and effectively pitching to media.
  • Collaborate with PR agencies to manage our brand's reputation and outreach.
  • Develop corporate marketing and customer retention strategies.
  • Identify and execute brand collaborations.
  • Serve as the main liaison for press and public relations matters.
  • Implement a comprehensive affiliate marketing strategy.
  • Monitor press coverage.
  • Oversee content for our website and social media channels.
  • Manage all marketing and PR assets and materials.


  • 5+ years of experience in PR, marketing, and e-commerce for online brands.
  • Proficiency in social media marketing, particularly Instagram and TikTok.
  • Expertise in PR, including traditional PR techniques (media pitching, press release writing).
  • Experience in email marketing (preferably Klavyio).
  • Passion for wellness/personal development.
  • Able to work at least 4 days per week from our office in Dublin.
  • Highly motivated self-starter and excellent communicator.
  • Demonstrates project ownership and is an effective team player.

What we offer:

  • Competitive salary (DOE) and an annual bonus structure.
  • A collaborative workplace with a strong work-life balance.
  • Career training and development opportunities. 

Join us at The Head Plan and be a pivotal part of our exciting journey to empower individuals worldwide. We can't wait to hear from you!

Apply Here: https://ie.indeed.com/job/pr-marketing-manager-ec21ac973a6993f1